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Brickell House #3702
RECORD-BREAKING LEASE AT BRICKELL HOUSE
Landlord Success Story
Brickell House #3702 is a stunning 2-bedroom, 3-bathroom unit with breathtaking views of Biscayne Bay and Key Biscayne. With its spacious layout, high ceilings, and modern finishes, it had all the makings of a highly desirable rental. However, despite these advantages, the property had been lingering on the market for a while without generating much interest or serious offers. The owner was eager to secure a tenant at the full asking price but was facing increasing frustration as time passed without progress.
The biggest hurdle was relaunching a stale listing. The previous broker had struggled to attract attention, leading to minimal showings and no competitive offers. In a market where first impressions are everything, the unit had already been overlooked by many prospective tenants. Additionally, the owner needed a quick turnaround to avoid vacancy and maintain cash flow. To make matters more difficult, the rental market in Brickell is highly competitive, with several luxury condos vying for tenants at similar price points.
To transform this listing’s performance, I executed a multi-pronged marketing and presentation strategy, focused on showcasing the unit in a fresh and engaging way:
Professional Photography & Video: High-quality visuals were essential to reintroduce the unit in a compelling way, highlighting its unique features and spectacular views.
Custom Floor Plans: Many renters appreciate a clear layout before scheduling a viewing. Providing professional floor plans helped potential tenants visualize the space better.
Targeted Social Media Advertising: I leveraged Instagram, Facebook, and LinkedIn ads to ensure the unit reached the right audience, including relocation clients and executives looking for luxury rentals.
High-Quality Brochures & Flyers: Custom marketing materials were created for showings and shared with potential tenants and agents.
Tenant Incentives: To add value, we presented an option for incoming tenants to purchase furniture from the outgoing tenant, making the move-in process smoother.
Leveraging a Multiple-Offer Situation: Through proactive outreach and a fresh marketing approach, we generated strong interest, leading to multiple competing offers. This allowed us to negotiate the best possible terms for the owner.
The results were remarkable. After implementing this strategy, we secured a full asking price lease in just one month, setting a new record for the highest-ever lease price for a 2-bedroom in Brickell House.
Even more impressively, we helped the owner achieve zero days of vacancy, ensuring a seamless transition between tenants. The success of this lease reinforced the importance of having the right marketing strategy and agent in place.
If you’re looking to lease or sell a property in Miami and want to maximize its potential, let’s connect. The right approach can make all the difference!
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