GATIEN SALAUN

Trump Tower III #4107

RECORD-BREAKING SALE AT TRUMP TOWERS IN SUNNY ISLES

Seller Success Story

BACKGROUND

I recently represented the sale of a high-floor residence in the coveted 07 line at Trump Tower III in Sunny Isles Beach — a 2-bedroom plus oversized den (functioning as a 3-bedroom), 3-bath layout with direct ocean views.

The 07 line has always been one of the building’s most desirable stacks. However, no 2-bedroom + den configuration across Trump Towers I, II, and III had ever established a true pricing benchmark at the level I believed was achievable.

At the time we launched, the broader Sunny Isles condo market was experiencing longer marketing timelines, with average days on market around 121 days for comparable properties. My goal was not simply to sell the residence — it was to elevate expectations for this specific floor plan across all three towers.

 

CHALLENGES

Luxury condo buyers had become more selective and analytical. Comparable sales within the building did not yet support the aspirational pricing target we were pursuing. Meanwhile, similar listings in the area were lingering — often due to overpricing, lack of positioning, or weak narrative clarity.

In vertical luxury buildings like Trump Towers, subtle differences in layout efficiency, ceiling height, light exposure, and flow significantly influence value perception. Those nuances are rarely captured properly in traditional comp-based pricing.

To achieve a record result, we needed to create meaningful separation.

STRATEGY

I approached the sale with a disciplined, three-part strategy.

 

1. Strategic Pricing

I studied not just closed sales, but active competition, buyer behavior trends, and micro-differences within the 07 line. The pricing strategy was designed to generate early engagement while protecting value and maintaining leverage.

 

2. Narrative-Driven Positioning

The oversized den was presented as a true third-bedroom solution. Marketing emphasized how the residence lives — the 11-foot ceilings, light quality, spatial flow, and oceanfront exposure — rather than relying solely on square footage metrics.

 

Every showing was handled personally. Presentation and context matter at this level.

 

3. Controlled Negotiation

Momentum in the first 30–45 days was critical. By attracting serious buyers early, we maintained negotiating strength. Once engaged, negotiations were anchored in data and discipline, not urgency.

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RESULT

The residence sold for $1,785,000, establishing:

  • The highest sale ever recorded for a 2-bedroom + den across Trump Towers I, II, and III

  • A new price-per-square-foot benchmark in the 07 line

  • A total marketing timeline of 68 days — nearly half the 121-day average

  • An all-cash transaction with a two-week closing

More importantly, the sale reset the pricing conversation within the building.

In today’s market, record results are not accidental. They are achieved through positioning, preparation, and strategic execution. For owners within the 07 line — and similar layouts across the towers — this transaction now serves as a new reference point

If you own in Trump Towers and would like an assessment of how this sale impacts your property’s value, I’m always happy to have that conversation.

HOW MUCH IS YOUR HOME WORTH?

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  • Sell for more

GET IN TOUCH

GATIEN SALAUN

Phone

(561) 414-3565

Email

[email protected]

Address

1682 Jefferson Ave., #103 Miami Beach, FL 33139

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