How staging, preparation and negotiation resulted in a new record


Seller Representation Case Study

Team Name / Company Stats


Increase to Neighborhood Record


Days on Market


Week Closing


Week Post Closing Occupancy


Sale To List Price

The bar has been raised! We set the highest sale price per sq.ft. in north west Palmetto Bay history. We put the home in contract in just 4 days at full asking price, with a two week closing, and negotiated a one month post-closing occupancy, making the move easy and stress free for our sellers. This is how we did it.


Our clients were relocating for work, was seeking to maximize their home's value. We met with the sellers, walked the home, saw some opportunity for presentation improvements and put together a market value analysis. We realized that in this shifting market staging would add value. The market value estimate was $1,425,000 without staging. However, with the right presentation and a strategic launch, we felt we could push the envelope on price. 


The market was quickly shifting in mid 2022, with interest rates on the rise, buyers being cautious, and more homes on the market, the peak had passed. Generally speaking, we were about 5-8% off the early 2022 price highs and the market was close to a standstill. Our sellers needed to sell in a specific time frame while having enough time to go through their new home buying process up in Virginia. Furthermore, the property was beautifully renovated but needed some minor decor changes to maximize its value.

Before & After



Staging and smart preparation can increase your asking price by up to 10%. Staging showcases your home's best features and potential, creating a positive emotional connection for buyers. They can easily see themselves living in the space, which directly affects the value they perceive. Our initial list price was $1,500,000 with negotiation room.However, we identified a gap in the market between $1.5 million and $1.75 million.

To capitalize on this opportunity, we implemented a comprehensive strategy. A pre-inspection identified and addressed any repairs needed. Fresh paint and staging made the home shine. High-quality photos, virtual tours, floor plans, and marketing materials showcased the property in its best light. With these improvements, we confidently raised the asking price to $1,600,000.



Not all real estate transactions are smooth. Accepting an offer 4 days after listing with a tight 2-week closing and no immediate move-in plan for the seller isn't ideal. However, this record-breaking offer presented a unique opportunity. Our solution? We negotiated a post-closing occupancy agreement, allowing the sellers to capitalize on the offer while securing time for their next move. The advantage? We waived the typical occupancy fee, saving the sellers significant money. This win-win exemplifies our commitment to exceeding expectations for our sellers.

The sellers were ecstatic that their home sold for a record breaking price, in a cash transaction, at full asking price, and in just 4 days of being on the market. We limited the days of showing to just two so their schedules would not be heavily inconvenienced and the post-closing occupancy made the moving process even smoother. We even gave advice on choosing their next home which they've come to love and cherish. 

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