RECORD-BREAKING CORAL WAY TOWNHOUSE SALE

A competitive audit revealed every nearby listing had the same gaps: no twilight photography, no video, no floor plan in the photo album. We closed every one of them. Six weeks of targeted prep — landscaping, repairs, a dual daytime and twilight shoot with one of Miami's best photographers, two videos (YouTube + Instagram), and a simplified floor plan embedded in the MLS photo album. For launch, we sent a custom agent blast, ran paid ads, and mailed approximately 450 nearby renters of comparable properties as high-probability buyers. Fifteen buyers came through two open houses that weekend — including the couple who purchased, who showed up Sunday as we were closing up. We went back in. They went under contract days later.

We continued showing through the inspection period and secured a signed backup offer with no inspection contingency — giving our sellers real leverage for the rest of the transaction. When the appraisal came in with an understated square footage, we documented the discrepancy and submitted a written rebuttal. The contract price held. When the buyers requested a last-minute closing extension two days before the scheduled close, we had a backup buyer ready, drafted counter-terms the same night, and kept our sellers' June timeline intact.